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Viac o knihe
This textbook merges industry experience with academic insight, offering a practical seven-step marketing planning approach. It features a systematic guide, managerial perspective, and coverage of contemporary topics like branding and social media, supported by real brand mini-cases and extensive online resources for instructors.
Nákup knihy
Marketing Communications, Larry Percy, Lars Bergkvist, John R. Rossiter
- Jazyk
- Rok vydania
- 2018
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