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The fifth edition of THE HANDBOOK OF MARKET RESEARCH offers insights from experienced professionals, reflecting the latest trends and methodologies in marketing research. It serves as a practical reference for market researchers, emphasizing the importance of understanding consumers to enhance business strategies and performance in a global context.
Nákup knihy
Market Research Handbook, Esomar
- Jazyk
- Rok vydania
- 2007
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- (pevná)
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