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Viac o knihe
This book examines the hospitality industry's paradox where customers seek both personalized, innovative experiences and cost-effective options. It discusses the authenticity-standardization conflict faced by suppliers, offering insights and solutions through case studies of Chinese restaurants. Ideal for scholars and business professionals.
Nákup knihy
Restaurant Chains in China, Henk J. De Vries, Frank M. Go, Guojun Zeng
- Jazyk
- Rok vydania
- 2018
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- (pevná)
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