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Innovative B2B marketing : new models, processes and theory

Hodnotenie knihy

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Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.

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Innovative B2B marketing : new models, processes and theory, Simon Hall

Jazyk
Rok vydania
2017
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Titul
Innovative B2B marketing : new models, processes and theory
Jazyk
anglicky
Vydavateľ
Kogan Page
Rok vydania
2017
Väzba
mäkká
Počet strán
287
ISBN10
0749480807
ISBN13
9780749480806
Série
Hodnotenie
3,35 z 5
Anotácia
Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.