Simon Hall Knihy

Jak využít nové business-to-business strategie a modely k dosažení růstu firmy. Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Obsah publikace: Vývoj digitální strategie pro B2B Strategie B2B digitálního marketingu. Cesty zákazníků, personalizovaný marketing a persony kupujících. Poznatky o zákaznících a správa dat v B2B. Raná fáze cesty kupujícího Vytváření povědomí, SEO a vyhledávací strategie. B2B digitální marketing pro generování potenciálních zákazníků. Digitální technologie pro generování potenciálních zákazníků a rozvíjení vztahu s nimi Řízení a integrace digitálních kampaní B2B obsahový marketing, plánování marketingové kampaně. Integrace digitálního marketingu v B2B, digitální marketing a prodej, měření digitálního marketingu. Digitální technologie pro udržení zákazníků Druhy digitálního retenčního marketingu, digitální kanály retenčního marketingu. Platformy sociálních médií a digitálního marketingu v B2B B2B marketingová strategie sociálních médií, marketingové technologie a platformy.

"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space"-- Provided by publisher

Fidel Castro's visit to New York City, September 1960 ... [R]eveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed." --Provided by publisher

Drawing on the latest findings of historians and archaeologists, and illustrated throughout with superbly detailed maps and photographs, this comprehensive guide follows the story of the British Isles from prehistoric times to the present day. The full-color maps are enhanced by the narrative, which examines topics such as the spread of literacy, the roots of organized sport, and the advance of the twentieth-century suburb. Scholarly yet accessible, exploring major events, everyday life, and new historical themes, this volume is set to become the definitive introduction to British and Irish history

The movement's origins -- Key events -- Key figures -- Intersections and relationships with other movements -- Strengths and weaknesses -- The movement's legacy.

Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.

The narrative delves into the interconnectedness of the civil rights movement and the anti-Vietnam War protests during the 1960s. It examines how the civil rights activists responded to the war and highlights the dynamics between black groups opposing the conflict and the broader peace movement. Through extensive archival research, the author presents a nuanced history that reveals both the alliances and tensions that emerged within these social movements, showcasing their radicalization and the complexities of their interactions.

Effective communication is at the heart of this comprehensive guide, which equips readers with essential skills in writing, public speaking, and presentations. It emphasizes the power of storytelling and strategic communication to achieve specific goals. Additionally, the book offers insights on attracting media attention and mastering online communication, making it a valuable resource for anyone looking to enhance their communicative abilities in various contexts.