Simon Hall Poradie kníh

Effective communication is at the heart of this comprehensive guide, which equips readers with essential skills in writing, public speaking, and presentations. It emphasizes the power of storytelling and strategic communication to achieve specific goals. Additionally, the book offers insights on attracting media attention and mastering online communication, making it a valuable resource for anyone looking to enhance their communicative abilities in various contexts.

This book covers all a reader needs to become a compelling communicator: from the essentials of effective communication, to writing skills, public speaking and presentations, the power of storytelling, the use of communication to achieve strategic aims, how to attract the media attention, and communicating impressively in the online world.

Jak využít nové business-to-business strategie a modely k dosažení růstu firmy. Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Obsah publikace: Vývoj digitální strategie pro B2B Strategie B2B digitálního marketingu. Cesty zákazníků, personalizovaný marketing a persony kupujících. Poznatky o zákaznících a správa dat v B2B. Raná fáze cesty kupujícího Vytváření povědomí, SEO a vyhledávací strategie. B2B digitální marketing pro generování potenciálních zákazníků. Digitální technologie pro generování potenciálních zákazníků a rozvíjení vztahu s nimi Řízení a integrace digitálních kampaní B2B obsahový marketing, plánování marketingové kampaně. Integrace digitálního marketingu v B2B, digitální marketing a prodej, měření digitálního marketingu. Digitální technologie pro udržení zákazníků Druhy digitálního retenčního marketingu, digitální kanály retenčního marketingu. Platformy sociálních médií a digitálního marketingu v B2B B2B marketingová strategie sociálních médií, marketingové technologie a platformy.

"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space"-- Provided by publisher

Since the middle ages, Orkney has proved remarkable for the volume and the quality of its literary output.

Fidel Castro's visit to New York City, September 1960 ... [R]eveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed." --Provided by publisher

A mysterious newspaper advert draws four strangers together, each seeking hope and change in their lives. As they navigate their individual struggles, their paths intertwine, leading to unexpected connections and revelations. The story explores themes of despair, resilience, and the power of human connection, as these diverse characters confront their challenges and discover the strength found in community.

The Justice Mirror... distorted reflections of reprisals and revenge. A vicious cycle of kidnapping, suicide, and murder. A mysterious motive hinted at only by the cryptic signature PP. A double killing in which every suspect has an alibi. A crime-fighting television reporter, with an agenda. Previously published as Shadows of Justice