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Viac o knihe
The dissertation explores the low level of digitalization in the construction industry, particularly in marketing. It presents three articles on marketing strategy, online procurement, and social media advertising, using various data sources. Results contribute to academic discussions and offer practical recommendations for industry decision-makers.
Nákup knihy
Essays on Digital Marketing in the Building Materials Industry, Anna Magdalena Hepp
- Jazyk
- Rok vydania
- 2021
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- (pevná)
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