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Parametre
- 355 stránok
- 13 hodin čítania
Viac o knihe
This guide by Stephen Wendel explores designing products that help users change behaviors and achieve goals. It combines behavioral economics with lean and agile methods to identify target users, develop user-friendly interfaces, and measure product effectiveness, featuring examples from Nest, Fitbit, and Opower.
Nákup knihy
Designing for Behavior Change. Applying Psychology and Behavioral Economics, Stephen Wendel
- Jazyk
- Rok vydania
- 2013
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