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- 223 stránok
- 8 hodin čítania
Viac o knihe
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
Nákup knihy
Crossing the Chasm, Geoffrey A. Moore
- Jazyk
- Rok vydania
- 1991
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Crossing the Chasm
- Podtitul
- Marketing and Selling Technology Products to Mainstream Customers
- Jazyk
- anglicky
- Autori
- Geoffrey A. Moore
- Vydavateľ
- HarperCollins
- Rok vydania
- 1991
- Väzba
- pevná
- Počet strán
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Sebarozvoj, Technológia, Manažment & HR, Vedenie, Podnikanie
- Hodnotenie
- 4 z 5
- Anotácia
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.