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Beijing Jeep

A Case Study Of Western Business In China

Hodnotenie knihy

3,8(46)Ohodnotiť

Parametre

  • 351 stránok
  • 13 hodin čítania

Viac o knihe

The book delves into the tumultuous relationship between American business and Chinese communism, focusing on the joint venture, Beijing Jeep, involving American Motors. It highlights how top executives miscalculated the business landscape in China, leading to surprising outcomes. The narrative reveals how the Chinese leveraged the partnership to gain advanced technology without significant investment, ultimately outmaneuvering American capitalists in this high-stakes venture.

Vydanie

Nákup knihy

Beijing Jeep, James Mann

Jazyk
Rok vydania
1997
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3,8
Veľmi dobrá
46 Hodnotenie

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