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Focusing on global brand expansion, this guide offers practical strategies for adapting domestic approaches to succeed in international markets. It emphasizes avoiding common pitfalls and capitalizing on market opportunities, providing readers with the tools needed for thriving in diverse environments.
Nákup knihy
International Brand Strategy, Sean Duffy
- Jazyk
- Rok vydania
- 2021
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- Titul
- International Brand Strategy
- Podtitul
- A Guide to Achieving Global Brand Growth
- Jazyk
- anglicky
- Autori
- Sean Duffy
- Vydavateľ
- Kogan Page
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 272
- ISBN13
- 9781789666298
- Série
- Anotácia
- Focusing on global brand expansion, this guide offers practical strategies for adapting domestic approaches to succeed in international markets. It emphasizes avoiding common pitfalls and capitalizing on market opportunities, providing readers with the tools needed for thriving in diverse environments.