Brand Choice and Loyalty

Viac o knihe

Utilizing a unique car registration dataset, Beat Meier explores consumer behavior related to durable goods, focusing on factors influencing purchase decisions such as previous brand ownership, price, and demographics. The analysis also examines the immediate impacts of tax incentives and reputation changes on brand preference and loyalty. This longitudinal study provides valuable insights into the purchasing patterns of consumers for high-cost items that are typically acquired infrequently.