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Corporate Social Responsibility as an International Strategy

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The book delves into Corporate Social Responsibility (CSR) as a vital framework for understanding the obligations of businesses towards their stakeholders and society. It emphasizes that CSR should not be dismissed as mere public relations but rather as a strategic approach that enhances stakeholder management and can serve as a competitive advantage in the marketplace. Through detailed analysis, the work aims to elevate the discourse around CSR, highlighting its significance in modern business practices.

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Corporate Social Responsibility as an International Strategy, Christina Keinert

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Rok vydania
2010
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