Platform Power and Policy in Transforming Television Markets

Viac o knihe

The investigation of 'platform power' in the multi-platform era reveals the changing power dynamics within the TV industry due to platformisation. Contributors expand on 'platform theory' to explore how various TV platforms and distribution methods compete for market control. The book delves into the emergence of platform power, its impact on international relations, and its role in the global media value chain, providing insights into the evolving landscape of television as a platform economy.