Kniha momentálne nie je na sklade
Olympic Turnaround
How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
Autori
Hodnotenie knihy
Viac o knihe
The narrative explores the dramatic revival of the Olympic Games, focusing on the leadership of Juan Antonio Samaranch and Jacques Rogge during a time of crisis in the 1980s. Michael Payne, the International Olympic Committee's top marketer, reveals key negotiations and strategies that transformed the Olympics into a lucrative brand. By securing broadcasting deals and attracting corporate sponsors, the IOC revitalized the Games, turning them into a global phenomenon. This account offers insider perspectives on the intersection of business, sports, and politics.
Nákup knihy
Olympic Turnaround, Michael Payne
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia