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Focusing on sustainable competitive advantage, this book explores how firms navigate a complex global landscape marked by extensive geographic reach, marketing convergence, and cross-national interdependencies. It delves into strategies that enable businesses to thrive amidst these challenges, offering insights into effective practices for maintaining competitiveness in an increasingly interconnected world.
Nákup knihy
The Role of Resources in Global Competition, John Fahy
- Jazyk
- Rok vydania
- 2001
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- (pevná)
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