The Balanced Scorecard as Strategic Controlling Instrument. Introducing the Indicators-based BSC for Implementation of a Corporate Strategy from Four Different Perspectives

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The book emphasizes the importance of a holistic approach for companies, urging them to focus on factors beyond profit, such as product quality, customer and employee relationships, and production processes. It addresses the challenges faced by managers who must balance achieving high profits with ensuring satisfaction among customers, employees, and stakeholders. This perspective advocates for a sustainable business model that prioritizes long-term success through comprehensive management practices.