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The dissertation focuses on Telenor's global competitive strategy as it ventures into emerging markets in Asia amid saturation in the U.S. and European telecom sectors. It analyzes Telenor's entry modes and management control in countries like Thailand, Malaysia, and India, highlighting the appeal of these markets for mobile operators. The study aims to provide insights and recommendations for successfully entering untapped markets, drawing from Telenor's experiences and strategies in the dynamic telecom landscape.
Nákup knihy
Global Competitive Strategy of Telenor, Zafar Iqbal
- Jazyk
- Rok vydania
- 2013
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