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The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.
Nákup knihy
From Soapbox to Soundbite, M. Rosenbaum
- Jazyk
- Rok vydania
- 1997
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- (mäkká)
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