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Focusing on global public relations and strategic communication, this guide offers insights from interviews with PR professionals across more than 30 countries. It emphasizes the importance of adapting strategies and messaging to fit diverse cultures and contexts, drawing from the author's extensive experience in the field. The book serves as a practical resource for those looking to navigate the complexities of international communication effectively.
Nákup knihy
Pitch, Tweet, or Engage on the Street, Kara Alaimo
- Jazyk
- Rok vydania
- 2020
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- (mäkká)
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- Titul
- Pitch, Tweet, or Engage on the Street
- Podtitul
- How to Practice Global Public Relations and Strategic Communication
- Jazyk
- anglicky
- Autori
- Kara Alaimo
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 430
- ISBN13
- 9780367188528
- Série
- Anotácia
- Focusing on global public relations and strategic communication, this guide offers insights from interviews with PR professionals across more than 30 countries. It emphasizes the importance of adapting strategies and messaging to fit diverse cultures and contexts, drawing from the author's extensive experience in the field. The book serves as a practical resource for those looking to navigate the complexities of international communication effectively.