Revenue Management in Manufacturing

Viac o knihe

The book explores the often-overlooked application of revenue management in the manufacturing sector, highlighting its potential for profitability and corporate success. Unlike previous works that focus on the service industry, it argues that manufacturing meets the necessary criteria for implementing revenue management strategies. The author provides a summary of empirical studies showcasing current practices in Europe and North America, revealing significant profit opportunities. This work aims to bridge the gap in literature and encourage manufacturing firms to adopt these strategies.