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Focusing on the evolution of Australian advertising agencies from the late 90s to the present, this historical study examines the significant influence of the digital era on an industry marked by complacency. It offers valuable insights for scholars interested in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by the advertising sector in a rapidly advancing digital landscape.
Nákup knihy
Digital Dawn in Adland, Robert Crawford
- Jazyk
- Rok vydania
- 2023
- Väzba
- (mäkká)
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- Podtitul
- Transforming Australian Agencies
- Jazyk
- anglicky
- Autori
- Robert Crawford
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 166
- ISBN13
- 9781032016634
- Série
- Anotácia
- Focusing on the evolution of Australian advertising agencies from the late 90s to the present, this historical study examines the significant influence of the digital era on an industry marked by complacency. It offers valuable insights for scholars interested in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by the advertising sector in a rapidly advancing digital landscape.