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International Marketing

Strategy development and implementation

Parametre

  • 402 stránok
  • 15 hodin čítania

Viac o knihe

The book presents a versatile strategy framework for businesses aiming to expand internationally, utilizing Carl Arthur Solberg's established Nine Strategic Windows model. It caters to firms of all sizes, providing practical insights and methodologies to navigate the complexities of international marketing effectively.

Vydanie

Nákup knihy

International Marketing, Carl Arthur Solberg

Jazyk
Rok vydania
2017
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