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This essay provides a comprehensive guide on crafting an effective marketing plan, emphasizing the integration of offline and online marketing strategies. It discusses key components necessary for success, including market analysis, target audience identification, and strategic planning. The work is based on academic research and practical insights, making it a valuable resource for students and professionals seeking to enhance their marketing skills.
Nákup knihy
Marketing Plan Example: Virgin Atlantic Little Red, James Carter
- Jazyk
- Rok vydania
- 2013
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