Photography

Viac o knihe

The book explores Canon's groundbreaking transition into digital professional photography, detailing the technological advancements and innovations that reshaped the industry. It highlights key products, influential photographers, and the impact of digital media on photography practices. By examining Canon's strategies and market positioning, the narrative reveals how the brand became a leader in the digital space, influencing both amateur and professional photographers. The evolution of camera technology and its implications for creative expression are also key themes.