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Viac o knihe
The second edition explores the evolving concept of brand meaning, delving into how brands create and convey significance in today's marketplace. It offers fresh insights and frameworks for understanding the relationship between brands and consumer perceptions, emphasizing the dynamic nature of branding in a rapidly changing environment.
Nákup knihy
Brand Meaning, Mark Batey
- Jazyk
- Rok vydania
- 2015
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- (mäkká)
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