The Quintessence of Sales

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Focusing on the critical role of sales in driving business success, this book provides practical insights into the sales process, from client acquisition to deal closure. It addresses common sales performance challenges and outlines essential qualities for effective sales leaders and team members. The content is designed for sales managers, professionals in production, technology, and marketing, offering strategies to build a strong sales environment and a high-performing sales organization. Readers will gain valuable knowledge for achieving sustainable sales success.