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Viac o knihe
Focusing on intangible resource management, this volume presents a unique framework for understanding how these resources contribute to competitive advantage in the marketplace. It offers an in-depth evaluation of various intangible assets, highlighting their significance in shaping business strategies and enhancing organizational performance.
Nákup knihy
The Management of Intangibles, Ahmed Bounfour
- Jazyk
- Rok vydania
- 2002
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- (pevná)
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