Presidential Communication and Character

Viac o knihe

The book explores the evolution of White House news management over the last two decades, focusing on the communication strategies of presidents Clinton, Bush, Obama, and Trump. It highlights the challenges they face in controlling their messages amidst a rapidly changing media landscape. Despite the advantages of the presidency and numerous media outlets, the ability to persuade remains crucial, with the media often emphasizing the character of the president as much as the content of their messages.