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Focusing on a streamlined approach, this text emphasizes a limited set of core economic principles, enhancing understanding through practical applications in everyday scenarios. Authors Bob Frank and Ben Bernanke illustrate these principles with relatable examples, encouraging students to become "economic naturalists." The fifth edition is updated with relevant contemporary issues, including the 2008 financial crisis. It also integrates with McGraw-Hill's Connect Economics, a dynamic learning system that tailors educational resources to individual student needs, promoting effective learning and engagement.