American Mythologies

Viac o knihe

Focusing on a semiological approach, the book examines how mythic communication reflects and shapes socio-economic, gendered, national, and racial interests. Through compelling case studies from popular culture and public discourse, it reveals how American mythology reinforces core capitalist values such as rugged individualism, the pursuit of wealth, and the moral superiority of free-enterprise democracy, highlighting the opportunities it presents for all citizens.