Artificial Intelligence for Customer Relationship Management

Viac o knihe

Focusing on the integration of AI in Customer Relationship Management, this research monograph explores how technology enhances customer experiences with products and services. It discusses the evolution of CRM from basic data management to advanced behavior prediction, emphasizing the importance of understanding customer attitudes and communication nuances. The work highlights the need for advanced reasoning and learning from limited data, ensuring that CRM systems can effectively address customer needs, such as refunds or account issues, while maintaining transparency and explainability.