Pop City

Viac o knihe

Focusing on the cultural phenomenon of Korean television dramas and K-pop music, the book explores how these media are utilized to enhance the appeal of both urban and rural locations in South Korea. It analyzes the impact of these entertainment forms on tourism and local identity, showcasing their role in shaping perceptions of place and community. Through this lens, the book reveals the intricate relationship between popular culture and regional development in contemporary South Korea.