Elements of marketing

Viac o knihe

Conducting a thorough market and environmental analysis is crucial for ACL after relocation. This involves understanding customer behavior, competition levels, and purchasing trends, as well as evaluating competitors' product differentiation. Gathering insights on customer loyalty and cultural preferences will help ACL build strong relationships with both potential and existing customers. Identifying strengths and weaknesses will enable the company to capitalize on opportunities and mitigate threats, ensuring its competitive edge in the market.