Marketing Data Science

Viac o knihe

Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.