International synergy management: A strategic approach for raising efficiencies in the cross-border interaction process

Viac o knihe

The thesis explores the impact of global economic integration on German small and medium-sized enterprises (SMEs), which initially struggled to internationalize due to limited resources. It highlights the shift towards foreign markets, where exporting remains the primary method of internationalization, complemented by relocating business activities. The work addresses the challenges and obligations faced by corporations in maximizing synergies from cross-border interactions while navigating the complexities of international operations.