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Focusing on business modeling for small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, including the Zahra and George model of absorptive capacity and Chesbrough's open innovation. It introduces a novel 'open innovation bridge - a Tangram model' that highlights essential components of open innovation in SMEs. A unique aspect is the author's incorporation of gamification, providing a tool for designing effective open innovation business models tailored to the needs of SMEs.
Nákup knihy
Open Innovation Business Modeling, João Leitão
- Jazyk
- Rok vydania
- 2019
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- (mäkká)
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