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Viac o knihe
This textbook uniquely combines relationship marketing with customer relationship management (CRM), offering a comprehensive approach to these interconnected fields. Featuring case studies from various countries, it bridges theoretical concepts with real-world applications, making it a valuable resource for understanding global marketing practices.
Nákup knihy
Strategic Customer Management, Adrian Payne, Pennie Frow
- Jazyk
- Rok vydania
- 2018
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- (pevná)
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