International Buyer-Supplier Relationships

Viac o knihe

The book explores the complexities of global supply chain relationships, emphasizing the significance of cultural differences between firms from various countries. It examines key non-financial performance measures in buyer-supplier dynamics and seeks to establish a universal model for relationship-building across industries. Additionally, it investigates the impact of national culture on these relationships and the role of cultural similarity in effective global sourcing. Targeted at researchers and professionals in supply chain management, it offers valuable insights into navigating international business interactions.