The Expectations Of Targeted Customer Segments Towards Food-Logistics-Services For Online Grocery Shopping. An Empirical Analysis with Recommendations for Action

Viac o knihe

Focusing on the expectations of targeted customer segments, this thesis explores food logistics services in the context of online grocery shopping in Germany. It highlights the emerging business model's challenges and potential, noting that while research typically emphasizes retailers, there is a significant gap regarding the role of transport service providers. The study aims to shed light on this overlooked aspect, contributing to a better understanding of the evolving food retail landscape in Germany.