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Focusing on ethical advertising practices, this book offers a thorough examination of the rules and principles that govern the field. Through extensive research, case studies, and expert insights, it highlights the significance of advertising ethics for both consumers and professionals. The comprehensive overview aims to educate students and practitioners on the critical role of ethical considerations in advertising.
Nákup knihy
Ethics in Advertising, Wally Snyder
- Jazyk
- Rok vydania
- 2016
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- (mäkká)
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