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Focusing on empirical evidence and scientific research, this practical guide offers insights into creating effective web surveys. It provides a comprehensive framework for survey design, emphasizing best practices and strategies to enhance data quality and respondent engagement. The book serves as a valuable resource for researchers and practitioners looking to improve their survey methodologies in an online context.
Nákup knihy
Designing Effective Web Surveys, Mick P. Couper
- Jazyk
- Rok vydania
- 2008
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- (pevná)
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