Doing Business in Minority Markets

Viac o knihe

Focusing on the intersection of ethnicity and entrepreneurship, the book explores how black and Korean business owners in Chicago's beauty aids industry navigate economic challenges on the South Side. It highlights their adaptations to community disinvestment and low incomes, showcasing how both groups tailor their services for black consumers. The study emphasizes the mobilization of ethnic and social class resources as a strategy to thrive in a constrained market, revealing the resilience and innovation within these communities.