An Exploration of Attitudes towards Protein Products and Supplements

Viac o knihe

The book delves into public attitudes towards protein products and supplements, combining thorough secondary research with primary methods like focus groups and surveys. It reveals insights into consumer behaviors and perceptions in a largely unexplored area, benefiting professionals in sports, nutrition, psychology, and marketing. Additionally, the findings offer practical guidance for manufacturers aiming to enhance their market strategies and foster profitable relationships with target audiences.