Headline as a persuasive tool in publicistic discourse

Viac o knihe

Focusing on the persuasive power of headlines in English-speaking media, this seminar paper explores how linguistic style influences reader perception. It examines the extent to which the presentation of a message can enhance its impact, even when the underlying thought remains unchanged. Through analysis, the paper addresses the susceptibility of audiences to stylistic variations, highlighting the significance of language in shaping public discourse.