Sweeter than Honey: Harnessing the Power of Entertainment

Viac o knihe

The book explores the significant role of entertainment media as educators and catalysts for social change over the last fifty years, highlighting research conducted in over 40 countries. It introduces the entertainment-education communication strategy, a powerful tool for influencing values and behaviors in the 21st century. Aimed at advanced undergraduates and graduate students in communication and related fields, it provides insights into how media can shape societal norms and promote positive change.