Denim Branded: Jeanswear's Evolving Design Details

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Focusing on the intricate world of denim branding, this book explores the essential design elements that contribute to a pair of jeans' identity and provenance. Through stunning photography, it chronicles the history of denim branding from the 1870s to the present, highlighting contributions from iconic brands like Levi Strauss & Co. and contemporary names such as Rogue Territory and Evisu. The narrative draws on primary sources from historical archives, offering a deep dive into the evolution and significance of denim's unique characteristics.