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Viac o knihe
Focusing on city promotion and branding, the book outlines the strategic management challenges faced by urban areas. It explores various development strategies tailored for cities and delves into the fundamental principles for crafting an effective city branding strategy, making it a valuable resource for urban planners and marketers.
Nákup knihy
City Branding and Promotion, Waldemar Cudny
- Jazyk
- Rok vydania
- 2020
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- (mäkká)
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