From Penguins to Paradise

Viac o knihe

The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.