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The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.
Nákup knihy
From Penguins to Paradise, Paddy Hayes
- Jazyk
- Rok vydania
- 2021
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- From Penguins to Paradise
- Podtitul
- My Life as an Advertising Man
- Jazyk
- anglicky
- Autori
- Paddy Hayes
- Vydavateľ
- Great Writers Media, LLC
- Rok vydania
- 2021
- Väzba
- pevná
- Počet strán
- 164
- ISBN13
- 9781960939326
- Série
- Štítky
- Skutočné príbehy, Životopisy
- Anotácia
- The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.