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Luxury Fashion Branding

Trends, Tactics, Techniques

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  • 356 stránok
  • 13 hodin čítania

Viac o knihe

Focusing on the luxury fashion goods industry, this text offers an analytical perspective on fashion branding and management. It explores marketing and corporate strategies that transform functional products into coveted items, making it an engaging resource for those interested in the business aspects of fashion.

Nákup knihy

Luxury Fashion Branding, U. Okonkwo

Jazyk
Rok vydania
2007
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